Prime Field
Sangren Hall
Western Michigan University
Prime Field is an interactive artwork commissioned by Western Michigan University for Sangren Hall in Kalamazoo, Michigan. It uses words to “prime” students for learning consisting of a field of words suspended above the lobby and stairway. Clusters of words light up in response to the movement of people passing below.
Extensive priming research has shown that exposure to words has a significant effect on the reader. In this case the goal is to inspire students for learning.